
Big cities and metropolises of the world today are competing for jobs and investments. Also Aarhus – the so called “smallest metropolis of the world” – is a part of this competition. Globalisation has put Aarhus under pressure, and there has been talks going on about selling the city as a brand.
But what is actually new in this development, and what has been seen before? Is the world outside a threat or is it valuable in the development of Aarhus? Has Aarhus not always had to make plans for the future, and is the city itself a product of its ability to expand its place in the world?
This book seeks to give answers to these questions through three main themes: